Interview with Jia Jianchun, Chairman of Airblan



Reporter: Hello, everybody, friends of the furniture shopping guide. Today, we were fortunate enough to interview our chairman of the board, Jia Dong.

Reporter: Hello Jia Dong!

Jia Dong: Hello!

Reporter: First of all, I would like to introduce the brand and products of Alblan.

Jia Dong: We Alpine is engaged in making software, soft beds, sofas, fabric sofas, mattresses. It is made of soft furniture.

Reporter: When did you start to enter the furniture industry?

Jia Dong: I have been in the furniture industry for decades, and I have been making soft furniture in Suzhou for ten years. I came to Suzhou to make furniture earlier, and it has been recognized by many peers.

Reporter: Through these ten years of change, what do you think of the development of the Suzhou furniture market?

Jia Dong: It is still very promising. The furniture market in Suzhou has grown from a small place at the beginning to a large market of nearly 1.2 million square meters, and it still cannot meet the occupation of various businesses. The market is still a little scarce. The characteristic is that the merchants can be more Good survival and profitability, so I think the development of this market is still very good. In terms of furniture, the grade of furniture made in Suzhou is a bit low, and it is a low-end product. The impact of low-end and mid-range products is not very broad. If you want to affect far away, the product must have a high value component. If it is a low-end product, the affected distance is only a few hundred kilometers, and it will not be too far. If it is too far, it will not be able to compete with local products without value, and the cost of logistics will increase.

Reporter: As the chairman of Alblan, how do you plan the marketing plan for Alblan products?

Jia Dong: There are many marketing solutions, but the most important thing is to respect and serve customers. Only respect each customer, as for how to better serve him, I think that as long as these two aspects are done well, then every customer who buys our products will be very happy, even if there are some small problems, we can timely Help him solve it and do it from his perspective. It is not easy for customers to buy furniture. If they choose to buy our furniture, we are responsible for his products.

Reporter: How many people are there on the furniture team in El Bailan?

Jia Dong: There are more than 100 people doing things in the factory.

Reporter: As the leader of the company, how do you lead this team?

Jia Dong: Leaders ca n’t talk about it, mainly because there is a core high-level underneath. Everyone has a common desire, a common vision and a common mission. Our mission is to create value for customers and create wealth for society. There is such a common strength, so they will do their best to do well in every sector.

Reporter: For distributors who want to join our Alberian team, do you have any preferential policies to chat with us?

Jia Dong: I do n’t want to talk about the details of the dealer ’s policy for the time being. There are so many aspects. The first one is to help the dealer choose your products. Bring enjoyment, bring health, but for himself, he makes your products for profit, first of all, you have to stand in the perspective of the dealer, but also from the perspective of his own factory. His loyalty to you must be very high, so how can you help him achieve better sales and better income, so from this aspect, we have to stand in his perspective, we ca n’t say that there is no Customers, I will do it with you at will. In fact, you have to analyze and inspect him. This is very important. Then the rest is for everyone to work hard together.

Reporter: You went to the exhibition in Guangzhou some time ago. Can you talk about your experience after going to the exhibition?

Jia Dong: I will go to the exhibitions in Guangzhou many times a year to take a look at it, and also to communicate, add some information and intuitive things. I am more concerned about the trend of furniture industry and real estate linked Listen to the forum of the masters. We are the leader, and the general direction should be clear. As for the product, I think it is still the staff of the design department to see how to combine their own products and make the products better.

Reporter: What is the current general direction of El Bailan?

Jia Dong: We do n’t strive to make a lot of noodles. I think the first factor is survival. You need to be able to guarantee its supply when you open a shop for customers. If you ca n’t keep up, it will make them feel that you ca n’t meet their hope. I think in fact, to really do well, after each store is opened, our goal is to ensure that every store is 100% successful.

Reporter: Finally, let ’s talk about the promotion. The “Eleventh” Golden Week is coming. At this time, what promotional activities does Alblan have?

Jia Dong: There must be promotional activities. The main thing is to return some old customers. Our manufacturers and merchants make a profit. We want to give the best products to customers and give them at the lowest price, which also allows us to get a better reputation. After all, there are many people who choose furniture in Golden Week, so we will introduce how to better serve our customers.

Reporter: Thank you for accepting our interview, thank you.

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