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In 2010, the low-carbon economic policy proposed and implemented by the Chinese government after the Copenhagen conference, the unwaveringly launched 11th Five-Year Green Lighting Development Plan after the two sessions, made the LED semiconductor lighting industry rapidly become the leader of the lighting industry. They have smelled the power and market for energy-saving subsidies. However, the development of semiconductor chip technology is still in the development stage. High-tech equipment and high-end talents have discouraged many small and medium-sized enterprises. The Shanghai World Expo and Guangzhou Asian Games venues and projects have become lighting companies such as Philips, Osram, NVC, Op, Huayi, etc. "patent".
The lighting industry seems to be a "upstart" this year, lighting cities have been listed, Beijing's Shilihe, Wuhan's Hanlai, Chongqing's glory, Nanchang's Xiangjiang and so on. It seems that the road of lighting brands is slowly fading. Has the necrotic brand monopoly sales model formed over the years been "blocked"?
Mr. Cheng, the general manager of Art Light Master, said that although LED semiconductor lighting is extremely hot at present, most of China's 70% of LED lighting companies are in the downstream. And brand lighting, most of them are advancing with the times to actively develop and design LED lamps. This also marks the lighting industry starting from the light source, and will use the new light source to achieve the trend of lighting from modeling to lighting. Although the lighting city provides consumers with a wider range of lighting brands, quality, price choices, and network e-commerce, activated and activated the consumption pattern of the lighting market. However, high, medium and low-end lighting consumption, consumers are very concerned about the after-sales service system of lighting, although many lighting city promises one-stop supply, one-stop service, but because of the lighting brand mess, quality is not the same, the grades of accessories are different. Far away, many consumers still have a hard time seeing the consumption advantages of the lighting city.
Experts in the lighting industry analyzed that with the implementation of the national energy-saving subsidy policy and the improvement of living standards, the rural lighting market has been opened, and the lighting monopoly has become the best business model in urban and rural areas. With the design and styling of lamps, the installation and maintenance of lamps has become very professional. The consumption of lamps is no longer limited to price, and more consumers value after-sales service. The specialty store has a professional and systematic after-sales service system, and consumers of high and mid-range lamps are more reliant on brand stores.
LED lamps sweep across the lighting industry, and the road to rejuvenation of brand lighting is naturally product quality and after-sales service. From the perspective of China's economic development, the future lighting brand stores will continue to exist for a long time. Brand building will be the biggest driving force for the development of lighting companies. How to build a good brand requires the careful construction of the enterprise and the accumulation of rich corporate culture and spirit.
LED lighting is "painful and happy"
A grand event made us all see the outstanding work of LED shine. The “One Axis and Four Pavilions†of the Expo Expo Axis, China Pavilion, Expo Center, Theme Pavilion and Expo Cultural Center have replaced LEDs with traditional lighting fixtures, greatly reducing lighting energy consumption and breaking the illumination limitations of traditional light sources. , brought a wonderful visual feast.