Monitor Display Market: New Demands Create New Opportunities

Recently, the continuous decline in the price of LED display screens, the consequences of price wars not only led to the loss of certain small manufacturers due to lack of strength and funds, and the decline in profitability of large manufacturers, but also led to the confusion of the LED display industry.

In fact, in the next few years, the domestic LED display market is still growing, and its main growth space will mainly come from the traditional inkjet, neon, billboard replacement market, as well as high-definition, 3D, intelligent, monitoring market, road traffic and other multi-functional high-end LED electronic display market. As long as the order of the industry is regulated, display manufacturers will increase their R&D levels, enhance their core competitiveness, and guide the demand market through products, which will surely win a place in the fiercely competitive market.

At present, there are several reasons why the prices of LCD splicing walls are constantly depressing.

First, the fierce competition in the industry is far from being comparable to the DLP splicing market, especially the presence of a large number of small and medium-sized enterprises, resulting in the LCD splicing market tending to simple price competition. Small and medium-sized industry practitioners are often not dominant in brands, services, etc. The focus of their market competition can only be reflected in cost control. This type of enterprise, which is even called by the large-scale brand enterprises as "shanzhai", happens to be the main force in the price war of LCD splicing products.

Second, liquid crystal splicing products have the core technology front-end features. The core of any LCD product is the LCD panel. The manufacture of LCD panels is extremely technical. However, for those companies that rely on the purchase of LCD panels to manufacture terminal products, the high-tech aspects of liquid crystal displays have nothing to do with them: Even small workshop-type companies can rely on excellence in the use of purchased LCDs. Panels produce outstanding display products. This characteristic of the LCD industry is one of the reasons for the shutdown key that small businesses in the LCD video wall market layer. At the same time, most of the cost of the liquid crystal splicing unit or the liquid crystal display is solidified on the front panel manufacturing.

Third, in the liquid crystal splicing market, the manufacturing process of the liquid crystal panel and the preparation process of the liquid crystal splicing unit completely realize the “industrialization” process. Especially in the panel area, large-scale industrialized facilities have already been established with the popularity of LCD TVs. However, the DMD's DMD chip and optical engine industry are still dedicated to narrow areas. Any supplier's capacity is limited. At the same time, due to the fact that its technology and product construction areas are different from those of LCD products, its capacity expansion and replication capabilities under high-quality conditions are not the same as the LCD industry. This has led to the liquid crystal splicing market will hardly be faced with: the bottleneck of the upstream capacity shortage, can be developed in quantity-based markets.

Fourth, LCD splicing products are still inferior to DLP ideals in seam control. This fundamentally determines that LCD products are cheaper than DLP splices. At the same time, LCD splicing products are subject to the problem of seams, and their major markets are concentrated in the security and surveillance room market with larger scale and fiercer competition. In the security market, cameras and other accessories have long formed the habit of price competition. The DLP splicing not only seams small, but the industry application is basically in the high-end control room market, all parts of the market are demanding high quality and high added value. The technical bottlenecks and the differences in major market directions have determined that the LCD product line must be the vanguard of price concessions.

With the development, large-screen splicing is also progressing toward large-scale and high-definition.

Large-screen liquid crystal splicing The large-sized large-screen liquid crystal splicing display system has a large screen and high resolution characteristics. The large amount of information that can be provided to users is welcomed by radio and television, public security, transportation, and other industries and departments, while the LCD splicing curtain wall is important. The large-screen display device is widely used by broadcasting and television, thereby realizing the function of splicing the video wall by a plurality of liquid crystal splicing display units to display a large screen. The direction of future development will be towards digital, high-definition, and intelligent development.

Digital high-definition With the development of technology, people urgently need a digital high-definition LCD splicing video wall, some companies began to add HDMI interface, better meet the future development of high-definition video industry, such as LCD TV s This kind of interface can well achieve new digital video/audio high-definition display. With the development of digital high-definition, this will be an important direction for digital high-definition LCD spliced ​​video wall.

Intelligent LCD splicing video wall, embedded system features more and more powerful, the future will be integrated into more intelligent design, making the system more convenient and efficient operation.

First of all, of course, intelligent system debugging. The LCD spliced ​​TV wall is formed by splicing a plurality of liquid crystal splicing units. Since there are differences among the units, it is very important to ensure that the unit color, geometry, etc. are displayed in a consistent manner. The traditional approach is to slowly adjust and correct the LCD splicing video wall through the equipment and visual inspection methods. The intelligent design method, through the system's function, can be automatically adjusted in one click, and the original complex adjustment process can be easily completed.

Conclusion Although the status of the current monitor display market is unstable, with the development of new display screens and breakthroughs in new demand markets and application environments, this will bring new opportunities to the domestic display market.