Focus on the real estate market In the eyes of industry peers, the development speed of Henkel is worthy of surprise. Since its establishment, John High has passed ISO9001, ISO14001, and Green Ten Rings certifications at one time and has been awarded the Beijing High-tech Enterprise Certificate. At the same time, the paints, radiators and insulation materials produced by it have become the first choice for environmental protection and high-quality brands in China's construction and renovation, and have been awarded to the National Building Materials AAA Quality Service Credit Enterprise.
The rapid development of John High has benefited from the clear division of labor in the entrepreneurial team. Founder and Chairman of the Board Fang Yan, in charge of business management and concept positioning; General Manager Wu Fei, responsible for product development and production; Executive General Manager Fang Zhen, responsible for product sales and engineering construction business.
The positioning of John High from its inception was very clear. Our product line covers high, middle and low grades, and the sales target is mainly engineering business. From product development, construction management to after-sales service, everything is in order to meet the needs of developers. 'John Gao Executive General Manager Fang Zhen told Sina Real Estate Network reporter.
Compared with the home improvement business, the demand for coating engineering business products is large, construction management is difficult, and after-sales service requirements are numerous. Since its inception, Henkel has focused on the engineering business and successfully established a foothold in Beijing. Its success lies in its ability to respond quickly.
Unlike other paint companies, Henkel uses a direct sales model. Developers' needs and questions in engineering are directly reflected in the company without being communicated by the agents. The designers designed their own colors, and our R&D team immediately arranged production lines for production R&D. This rapid response capability was highly valued by developers. In Fang Zhen's opinion, Henkel not only sells products to developers, but also provides them with integrated solutions for product development, sales, construction management and after-sales services.
The organic combination of the coating insulation system is introduced in the official website. The company is defined as a building exterior decoration and exterior insulation expert that integrates R&D, production, sales, construction and service into one. The combination of exterior wall paints and insulation systems is one of the hallmarks of Henkel Corporation.
The complexity of site construction and the uncertainty of construction quality are common difficulties in the architectural coatings industry. The uncertainty of construction after the introduction of the insulation system on site will be further amplified, not only the quality is difficult to guarantee, but also the construction period is not controllable. As an important part of the building, the organic combination of facade decoration and insulation system will greatly promote the process of housing industrialization.
In view of the recent upgrade of building insulation materials in China, Hanergy will launch an inorganic insulation system that combines its own coatings and insulation products. At present, China's commonly used inorganic insulation products - rock wool, foam glass and perlite have their own disadvantages such as yield and water resistance. The Henkel Brothers will use foamed concrete with a waterproof coating to improve the water resistance of the product from its product quality and protection configuration. At present, the thermal insulation system has entered the laboratory test phase and will be submitted to the Ministry of Construction for identification in the near future.
National Games Ace Weapons:
Wu Fei, general manager of product development and production, is a high-level talent in the coatings industry. He was a shareholder of Fuster, a private company, and he also published many academic papers and patents. He brought Henkel many products and technologies unique to the industry.
Among them, there are two unique products unique to the industry in the 2009 National Games in Jinan National Games Village:
Featured product one: 'negative temperature mortar'
The traditional external wall thermal insulation mortar requires construction at a temperature of 5 degrees Celsius or more, and it can only be stopped when the weather is too cold, and then the weather is warmed up. If the material and process problems of external wall insulation winterization can be overcome, for most northern regions of China, the external wall insulation construction period will be extended by 2-4 months. Henkel cooperated with China University of Mining and Technology and invested heavily in the development of a patented product 'negative temperature mortar', which is 'negative temperature polymer mortar for exterior insulation systems'.
After repeated tests and verification, Henkel's 'negative temperature mortar' technology has extended the limit of winter thermal insulation construction to minus 5 degrees. This technology was approved by the ministerial-level project in November 2008 and concluded that it has reached the leading domestic level and is suitable for exterior wall external insulation construction under the conditions of -5°C and above.
It was with this technology that helped John Gao win the key moments of bidding for the '2009 Jinan National Games Village' project at the 2009 National Games. 'At that time, it was to take into account the need for winter facilities. There were 4 well-known domestic companies competing with us. Two foreign companies, but only we have this technology and passed the appraisal', Wu Fei said.
Featured product two: fire blocking materials At present, China's external wall thermal insulation and fire protection technology has no national or industry standards and norms, due to the lack of fire safety indicators in the production company's product specification, resulting in the majority of enterprises participating in the construction of external thermal insulation of villages is not large Paying attention to the fire protection problem of the external thermal insulation system, many companies have chances of fire safety in external wall thermal insulation design and construction.
Henkel's innovative product 'Fireproofing and blocking material' is a material used as a fireproof insulation structure. It can be used in combination with construction during the process of sticking the external thermal insulation polystyrene board to form a fireproof insulation belt or isolation compartment. Non-toxic, odorless and harmless inorganic materials are used as raw materials for fire blocking materials. No harmful gases are released during construction, during use, and in the event of a fire. No smoke is generated in the event of a fire.
The Artistic Way of Architectural Coating John Henkel is an 'independent and independent' building material company. His production park has orchards and vegetable gardens. He also established a color research institute with the Central Academy of Fine Arts. There are three Central Academy of Fine Arts artists in the park. The creation room, where Professor Hu Mingzhe held a personal art exhibition at the China National Museum of Art in Beijing in May this year, all of which used Henkel's rock color stone paint as a substitute for paint.
Such an artistic temperament of corporate culture is not unrelated to the founder of the housing estate. Fang Yan is keen to collect artworks and other things related to the United States. In his eyes, paint is the carrier of color and it should be a manifestation of beauty.
Therefore, these 'do nothing' actions have special meaning. The establishment of the vegetable garden is to show that Henkel Brothers' products are non-toxic and comply with environmental regulations. The establishment of a color research institute is to break the homogeneity of the paint products and make breakthroughs in the richness and aesthetics of the products.
The cooperation with the artist has further promoted the architectural paint's decorative nature. The exterior paint with artistic texture will make the city more harmonious, which is also the vision of the Hanko people.
The future development of architectural coatings should focus on the real estate market
The process of urbanization in China is accelerating, and people’s requirements for living are also getting higher and higher. So far, China’s architectural coatings market has initially formed a three-footed situation for foreign capital (joint ventures), large state-owned enterprises, and private enterprises. Among the total number of construction companies with more than 4,000 companies, there is such a private enterprise that is particularly noticeable. It was registered and established in 2004. After just four years, it won the bid to win the Beijing Olympics Olympic Village Exterior Decoration and External Insulation Project and the 2009 National Sports Village Project in Shandong Jinan National Games, becoming the only company in the industry. It is Beijing John High Brothers Technology Development Co., Ltd.