Nowadays, not only are some small companies facing difficulties, even some well-known brands can not stand the test of new standards. Some industry insiders believe that although the development of the plumbing industry in China has been very strong in recent years, and several strong leading brands have emerged, the overall industry development model is relatively traditional, the average size of enterprises is small, and the situation of redundant construction and disorderly competition is relatively high. Seriously, this is not conducive to ensuring product quality.
The results of sampling inspections of plumbing and sanitary products in China over the past years found that the sampling qualification rate as early as the same period in 2008 was 70%; in 2009, AQSIQ spot-checked 100 products produced by 100 companies in 5 provinces and municipalities directly under the Central Government. The sampling rate of physical quality is 82.3%. Compared with 2009 and 2010, the passing rate of spot checks was only 67.2%, a decrease of 16.1 percentage points. The sampling qualification rate of plumbing and sanitary products has generally declined over the past three years. It is reported that the most complaints of the bathroom industry is the hardware accessories, the company did not give enough attention, is the past few years, bathroom hardware accessories sampling pass rate is one of the crux of the problem.
Faced with the current problem of the plumbing and sanitary ware industry, the reporter interviewed the domestic sanitary ware industry productivity and enterprise scale in the front row by telephone. Its hardware accessories products have passed the inspection and approval of the national product water saving equipment admiral.
The head of the Andritz sanitary ware disclosed to the reporter that in recent years, with the further development of the overall sanitary ware, plumbing and sanitary ware companies have been operating across borders. However, due to the difficulty in the production of plumbing and sanitary ware companies, it is generally possible for some factories to produce hardware accessories, or to solve product mix problems through external processing and supporting use. Because it is working with other factories, invisibly risking its own brand reputation. If the foundry's factories cut corners, this reputational risk will shift to sanitary companies. Therefore, if we want to fundamentally solve the quality problems of bathroom hardware accessories, we must start from the enterprise itself. Only if the company strengthens its own supervision and sets up strict inspection procedures will this problem be solved effectively.
According to report, Andrei Sanitary Ware Co., Ltd. has been focusing on making bathroom hardware accessories for the past 10 years. The so-called ten years of grinding a sword, specializing in surgery industry, Andrei founded the beginning of the realization that if the bathroom accessories want to compete in the fierce, foreign brands dominate the domestic sanitary ware market has a place, we must work on product quality and professional skills . Therefore, the company re-quality, innovation, in a few short years they have a number of patented technology, and gradually introduced advanced production equipment. At the same time, the company actively absorbs international brand design concepts, and develops its own design and management team. Nowadays, after nearly 10 years of development, the Lyle Shida bathroom accessories series of Andelix has become the vanguard of the bathroom hardware industry.
The success of Lyle Shidan The Andeli sanitary ware has established a core concept before the product enters the market. On the basis of guaranteeing quality, it is compatible with advanced design concepts and establishes its own patented project. It truly becomes From the appearance to the design and quality are all independent brand products of the Chinese people.
First of all, in terms of product structure and performance, Lyle Shih Dan bathroom hardware product structure is stable and strong, the hand shaking up and down will not appear loose, the product is reasonable and user-friendly design, easy to use;
Followed by the surface of the product: Lyle Shih Dan's bathroom hardware products will do surface treatment, the surface is generally bright chrome, to meet the personalized decoration of consumer requirements, there are some products to do the surface of antique gold, gold processing, surface outlet uniform, Smooth, no color, no shedding, and passed the 24-hour acid salt spray test, reaching 10 or more;
Once again, the material and accessories of the product: The bathroom hardware products of Lyle Shidan use copper as the main material because the copper material never rusts, oxidizes, ensures a longer product life, and has a high recovery value. For the purchase of the faucet, the valve core of the product is especially emphasized, and the spool of the faucet is quite the heart of the human body and controls the entire faucet switch. Ceramic valve cores are used in high-quality products on the market. Ceramic valves have good sealing performance. According to the quality of valve cores, they can generally be used for more than 30-50 million times. In particular, imported ceramic chips have more stable physical properties, long service life, and are generally normal. Used in more than 10 years. Low-grade products mostly use copper and rubber seals, which have a short service life but are inexpensive.
Enlightenment from small and medium-sized sanitary ware companies Understand the successful experience of Andreil Sanitary Ware Co., Ltd. and combine with the current situation of the sanitary hardware accessories consumer market, relevant senior market analysts have made several suggestions for the small and medium-sized sanitary ware companies that are currently experiencing difficulties:
1. Absorption and Innovation Simultaneously, it is not difficult to see from the successful experience of domestic sanitary accessories companies such as Andrei, the importance of absorption and innovation to the enterprise. With the increasingly superior material living standards of people, the requirements for the appearance of products will be higher and higher. Take an obscure faucet as an example, carefully study the evolution history of the faucet, and finally found that the appearance of the appearance and the valve core technology are the two major focuses of the development of the industry. The beauty of the product and the details of the technology are the first considerations for the company.
2, quality is the core of life If the appearance and use of technology is to open up the hearts of consumers, then the quality of the product details is the long-term maintenance of the relationship between consumers and products adhesive. "Quality is the core of product vitality" This phrase will never change. In this regard, companies can rely on ISO9001:2008 and other related international quality system requirements for strict production of all aspects of production, and must establish a High-quality, high-quality management teams manage the producers themselves scientifically.
3, wide open access to change the idea of ​​small products, big image. Turning small products into big products is a transformation that marketing must complete. Operators must pay attention to the details of the propaganda ideas. It can be said that the time when the wine is not afraid of the alley is over. There is no small product in the world, only small marketing, big marketing is to sell small products into big products. In fact, today's technology era provides all companies with a unique opportunity to sell small products into large products. The application of the Internet platform not only provides new sales channels for products, but also brings a variety of promotional tools to enterprises.
The new label, Taiwan, small bathroom hardware accessories companies go from here
It is reported that the national mandatory standards for "faucet for ceramics" have been officially implemented. The implementation of the new standard brought the industry's first major reshuffle to the plumbing industry. Some small workshops, underground factories were sealed up, and some small businesses closed down.