Australian pavilion at China International Hardware Show

2009 Nian September 16 to 18
Shanghai, China
At the 2009 China International Hardware Show, the Australian pavilion will make its debut for the first time. BORDO and Western Tool Distributers will present their products at the top Asian hardware and DIY exhibitions in September. The joint participation initiative was launched by the Australian Hardware Journal and Sydney Fairlab Pty Exhibition Management Company to promote exports to the Asia Pacific region.
Australian booth exhibiting company:
Bordo, Melbourne, distributes industrial engineering tools and distributes the vast Victoria network. At this year's China International Hardware Showcase, Bordo will highlight the high-quality drilling, PowerCoil® threaded sleeves and the complementary product ProThread®.
Mr. Adam Bowen, export sales manager of Bordo, said: “In order to win in the competition, it is most important to establish a brand and a strong marketing strategy. Attracting more customers is our top priority. In order to attract more international and domestic distributors, We must participate in the China International Hardware Show."
The Western Tool Distributers (WTD) in Perth, Western Australia will showcase Hyundai's complete range of power tools, ranging from 2.5 HP DIY to 60 cfm.
WTD General Manager Rod Quinn said he likes the Australian pavilion's philosophy: "I am very happy to be here at the Shanghai Exhibition, which is a good opportunity for us to increase the visibility of Hyundai's electric products."
This year is the first time that the Australian Pavilion has been organized. Philipp Lischke, the organizer of Fairlab Exhibition Management, is inspired by the confidence of Bordo and WTD.
Lischke said: "Australia and China are closely connected in the hardware tools industry."
“China has a high demand for high-quality products, and Australia’s production technology is leading, and there are many opportunities for business cooperation between the two countries. Thanks to the exhibitors’ trust in us, let us bring them to this prosperous market”.
He said: "China is very important to buyers in the Asia-Pacific region. From the day of registration, the investment of Australian exhibitors has already paid off."
“I wish all exhibitors a successful exhibition and a lot of gains. I hope more companies will join the 2010 Australian Pavilion”.
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Fairlab Pty Ltd. Public Relations Department
242 Dowling St
NSW 2011 Woolloomooloo
Australia

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