Imported Furniture Brands Entering the Zhadui Store-The Road of Chinese-style Development of "Imported Home"

The "2012 Shanghai Imported Furniture Fair" and the "2012 Shanghai European and American Home Furnishing Spring-Summer Exhibition" that just ended recently have been praised by the industry as the Milan Home Furnishing China Station. Indeed, after the Milan exhibition, these world-famous home furnishing brands seem to have transferred the show to China as if they never meant it, which is enough to prove their recognition and attention to the Chinese market.

However, behind the huge market potential of imported home furnishing, it is the consumption trap brought by the lack of management and the lack of standards. Some unscrupulous merchants have used consumers ’psychology of advocating imported goods to be fake and substandard, which has greatly affected market consumption The enthusiasm has also damaged the image of international brands in the hearts of consumers. The Chinese-style development of imported homes is a long road.

At the 2012 Shanghai Imported Furniture Fair, the author interviewed the organizer Jisheng Weibang and the heads of several participating brands. They gave professional answers to the questions widely questioned in the current imported home consumer market. Perhaps these voices can be imported The home consumer market is seeing the sky and pointing the maze.

"Original Clear Source" Foreign Brands Get Together in Professional Stores

The phenomenon that Shanghai brands are getting together in professional stores in the Chinese home furnishing market is actually a development experience obtained through market practice. A brand from the other side of the ocean, how to judge its credibility and protect itself in the purchase is the most concerned thing for consumers; and how to be original and clear, let consumers know that they are genuine and purchase products with confidence, it is an imported furniture brand The most important thing. How to remove the concerns of consumers and businesses and make the imported furniture market more standardized? In this matter, the positive energy disseminated by home furnishing stores cannot be underestimated.

Relevant persons in charge from Rocheburg Home Furnishing, FEN-DICASA, Poltrona Frau, Italy all said that at present, there are only a few mainstream home furnishing stores that can help consumers to check and provide unconditional after-sales guarantee for imported furniture. Among them, Jisheng Weibang Hongqiao International Home Furnishing Center has won the recognition and trust of Chinese consumers with its industry-renowned brand awareness and professional and responsible after-sales service, and its own international high-end home shopping mall positioning has become an international brand rooted in the Chinese market. Favorably.

At the 2012 Shanghai Imported Furniture Fair, Jisheng Weibang, with its more than 20 years of high-end home sales experience, efficient operation management and honest quality assurance, strictly screened and checked all participating brands and commodities: all the participating brands went to the original factory Conduct field visits to the place of origin; each exhibitor must provide a certificate of brand operation officially authorized by a foreign manufacturer in China, a certificate of origin of the product, and a declaration form for product import. Various measures have not only provided a benign exhibition and marketing platform for international brands, but also provided consumers with high-quality home furnishing products, and ensured that the genuine and new products sold are all from the factory of origin, operated by regular channel agents, and are absolutely genuine. No worries. According to the person in charge of the marketing department of Jisheng Weibang: If consumers have withdrawn or withdrawn from the brand purchased by Jisheng Weibang Hongqiao International Home Center, the store will also use the warranty money paid in advance by the brand to help consumers complete after-sales services.

It is precisely because professional home shopping malls can help consumers to check well from the source, and ensure that the “root red seedlings” who enter the brand are trusted by the market; and international brands also recognize this responsible attitude and their high-end for many years. Only the experience of the home furnishing brand can put themselves on such a platform to Chinese consumers.

There are standards to follow for the "Real Goods" furniture price tag

Just like looking at style, fabric, price, and place of origin when buying clothes, you must know these elements about furniture before making a decision. National mandatory standard requirements for furniture: The furniture sold by the merchant must have an instruction manual, the furniture name must reflect the material, performance, specifications, correct transportation, use, maintenance method and diagrams of the furniture, and must indicate the formaldehyde contained in the board used. The exact content of other harmful substances. Various local furniture industry associations and industrial and commercial quality inspection departments at all levels also have mandatory and clear requirements for the labeling of furniture commodities: price tags are used as the identity of furniture. The brand, price, place of origin, material, specifications, pricing unit, etc. of the product must be At a glance. In particular, the price tag of imported furniture makes it easier to play tricks on the origin of products and the origin of product materials, and to fool consumers between the import of materials and full import. Therefore, people in the industry reminded that in the field of high-end home consumption, imported brands do not mean that the products are imported. Even if the production is strictly in accordance with international standards, the product brand and materials are indeed "foreign goods", while the finished products are manufactured in China, and cannot be called "full import". The concept of full import mainly depends on where the origin is. Therefore, when choosing foreign brand furniture, consumers should carefully read each label on the furniture price tag, especially the country of origin, and must not be confused by words such as international brands and imported materials, and mistakenly believe that the products are all imported.

"The Original Rise" Chinese Brands and the Power of International Dialogue

At this year's Milan International Home Furnishing Fair, we saw the Red Star Macalline Dream Team lead China's original power to stun Milan, and issued a Chinese voice "Sit Down" China Contemporary Seating Design Exhibition left the world more thinking; see the representative of the living home floor Chinese building materials company participated in the exhibition for the first time, performing ground art in the core exhibition area outside the center of Milan; seeing the "Ricchi Mountain Residence" insisting on innovative design exploration; also seeing the exhibition of works of life and art by teachers and students of the Central Academy of Fine Arts ... after Milan Back in Shanghai, we saw a brand new large-capacity platform specially designed to support China's original design power. It is a design mansion located in Jisheng Weibang International Furniture Village in Zhaoxiang, Qingpu.

It is reported that the design mansion was jointly created by Jisheng Weibang and the "Design Republic", adhering to the concept of "living with original design", and responding to the call of the country to strongly support the cultural and creative industry, bringing together the best Chinese original furniture brands for the original furniture industry. Connect with the market to build a platform. Ruen Design, Opel, acf :, self-made society, Guantang, how much moreless, Rock-stone, China Furniture Research Institute, Bali style, free space ... In this huge furniture SHOW field, all kinds of new and strange The special products are all around, conveying the pioneering design concepts of designers. For the majority of original brand designers, the design mansion is a unique space for them to display their own design concepts. This is not only a sales venue, but also a brand show venue, and a platform for designers to interact with the market and consumers.

In fact, in today's increasingly prosperous Chinese home furnishing market, in addition to being happy to see more world-class trends brought by more pure and pure international first-line brands, we are more willing to see the rise of China's local original design power, which has huge consumption potential in this. In the market, it is comparable to foreign brands and dialogues with the world.

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