During the decoration, consumers are most worried about the opaque price and spending money, hoping that the clear price will become the common wish of all consumers. The reporter visited the Chengdu furniture store and found that many merchants have played the "clear price" sign. With the signboard, how is it implemented? The reporter found that more than 60% of furniture merchants said that it is very difficult to implement. Industry experts said that it is difficult to mark the price clearly. If there are leading stores and the merchants take the lead, the "clear price" may promote honest transactions and healthy competition in the home market. Phenomenon: Consumers are careful about "clear prices" are nothing? The reporter found that Chengdu ’s furniture store once launched a high-profile “clear priceâ€. Famous furniture such as Chivas and Baojule also have a unified national retail price. Although the brand awareness of Dangdang makes them not worried about sales, they are used to discounts, Consumers accustomed to bargaining often feel that they still have a lot of water, which makes merchants complain. "Compared with small manufacturers and small brands, we pay more attention to product quality and pay more attention to the after-sales service of consumers." The dealer of Baojule Chengdu Store said that it was helpless. Ways to complete good after-sales service. "In fact, due to the generally bleak sales market across the country, furniture dealers began to simply take the price war route, the clear price has become a sign of nothingness. Industry insiders said that due to various reasons, the implementation of "clear code and real price" has no substantive meaning, and businesses can still "operate in secret." The survey found that furniture distributors have low channel control capabilities, making unified pricing difficult. There are many types of building materials and furniture products, many non-standard products, and multiple sources of supply. After-sales transportation and installation costs also vary by region, it is difficult to form a perfect price system and price supervision means. Even if the manufacturer stipulates a uniform market price, due to the inconsistent product size, the promotional activities of distributors in different regions, and the different operating costs, the final selling price in each region is also different. "In addition to the" dead price "for promotional activities, most merchants will discount more or less based on rental costs and logistics equipment costs." Good Landscape Furniture Wu Bin believes that the implementation of "clear price" is not operable, and the most significant The key difficulties are that the current building materials market products have not formed standards, the operating costs of businesses are not transparent, and manufacturers have insufficient control over supply channels. Jiang Yakun, a person in the furniture industry, believes that the cost of furniture dealers and agents is different, and the sales prices are inevitably different. The "clear price" can be implemented by reducing the price difference between regions and reducing the price changes in various time periods. Realize net sales. Reason: Homogenization is serious and the price can't survive without working hard? It is difficult to promote furniture at a fair price, and industry insiders believe that this is related to the immaturity of the industry market. "I think it is very difficult for furniture to implement clear prices at real time." Youlian, the head of the family, believes that the domestic furniture market is not mature and homogenization is serious. If you do not work hard on prices, many brands will not survive. However, will clear prices be the future trend of the furniture industry? The person in charge believes that at least in the short term is unlikely. Compared with more mature industries such as home appliances and department stores, the furniture industry is not yet mature and the industry concentration is low. He introduced that taking home appliances as an example, the industry has produced several giants who can lead the industry towards a more standardized and clear price. "The concentration of brands in the furniture industry is low. Now there are as many as 60,000 furniture companies above the national scale, and under the scale, there should be nearly 100,000 and at least 150,000 brands." The person in charge of Baojule lamented It is actually quite difficult to manage such a huge industry. Although the "clear code and real price" sign is held high, furniture businesses can still operate in secret. The survey shows that current merchants still hold extensive marketing ideas, and most of them promote sales through regular "price wars" and "promotional wars." In addition, large discounts, high cashbacks, shopping mall subsidies, vouchers, buyout prices and other promotional methods have forced merchants to mark imaginary prices in the early stage. Consumers will also choose to buy compared to the degree of discount between brands. But it is worth worrying that when the merchants are cut to no profit by consumers, it is inevitable that "merchants will reduce installation, transportation, warranty and other additional services", disguised to reduce operating costs, the ultimate victim is the consumer. Experts in the industry believe that a reasonable profit is the guarantee for the normal development of the brand and the provision of good after-sales service. Furniture dealers and consumers should find an acceptable price balance point on the selling price. Iron Furniture,Table Frame,Table Legs,Sofa Frame Ming Yi iron arts company , https://www.mingyi-ironware.com
Real-priced furniture is "difficult"