Different brands, different origins, and almost identical panel furniture, the online store sells for only about 60% of the physical store, how to choose? Many property owners who are accustomed to online shopping are confused about the question of "whether furniture is bought online". Some time ago, Xiao Qing, who started to set up a new home, tried to buy a set of bookcases online, only to find that there is a gap between the quality and the brand's physical store, and he bought "cottage". Online furniture is cheap At the beginning of this month, because the basic decoration of the new house was basically completed, Xiaoqing began to go to Lecong to choose furniture. Xiaoqing is an expert in online shopping. Out of habit, he will use his mobile phone to compare prices when buying things. In a brand store, he accidentally discovered that there is almost the same panel furniture on the Internet, but the price is much cheaper. An eight-door corner bookcase in the specialty store, the discounted price is 7650 yuan; and the same appearance of the online store, but only one less, but only 4395 yuan, more than 3000 yuan cheaper. After returning home, Xiaoqing contacted the online store and learned that although the online store also wrote Foshan Lecong, it had no physical store, and it was not the same brand as the store it had contacted before. Panel furniture in physical stores is produced in Dongguan and Shenzhen, while products in online stores are produced in Huizhou. The details are not perfect The sales staff of the online store told Xiaoqing that the appearance of the furniture is now the same, and the quality is no different, but it is cheap because it saves the operating costs of the physical store. With a try mentality, Xiao Qing bought this set of corner bookcases. However, it was discovered after assembly that some parts of the bookcase were not as good as those of the specialty stores. "The most obvious difference is that there is no sound even if the door of the store is closed with a little effort; even if the door is closed online, there will be a sound." Xiao Qingqing is glad that he does not choose online shopping for all house furniture. He carefully compared the renderings of a set of combined TV cabinets, and found that the furniture of the online store was sharp and easy to hurt when bumped, and the arc stores were used in the specialty stores. Because of the different details, Xiaoqing chose other stores to buy other furniture. Zen Express The wooden door industry is developing fast or spawning more brands The wooden door industry has been growing at a rapid rate of 25% -40% annually since 2004. Even in 2009, which was severely affected by the financial crisis, its growth rate remained at 30%. In a mature industry, there are generally no more than ten mainstream brands, and their overall market share should be above 65%. However, there are reports showing that 50% of the market share of wooden doors is occupied by "small workshops", and the industry lacks leading brands. With the rapid development of the wooden door industry, competition will intensify, or will spawn more wooden door brands. Discerning goods Behind the price difference of less than a half, what are the differences in furniture? What should I focus on when buying panel furniture? The thickness of A brand furniture sheet reaches 12mm Gong Jingtao, person in charge of Gujia Furniture of Oriental Plaza, said that the price difference of panel furniture is first reflected on the board, and the price of formaldehyde content varies greatly. Taking a set of bedroom furniture as an example, the cost of a good plate is about 1900 yuan, while the cost of a lower plate is only 1100-1200 yuan. The former is more than half more expensive than the latter. The thickness of the board of brand furniture reaches 12mm, while the thickness of some cottage products is usually only 9.8mm. Although cottage goods can increase the thickness of the board by scraping putty, the texture is not the same as the brand products. â—Ž Weapon: The quality of the plate depends on the details Check carefully whether the edges and surfaces of the decorative parts are evenly coated, whether the bonding is firm, whether the trimming is smooth and smooth, and whether the end surfaces of the visible parts such as the side panels, door panels, drawer panels, etc. are edge-sealed The well-decorated board profile can't feel the traces of adhesion and other details. B good plate formaldehyde emission is low Chai Na, furniture manager of Foshan Fashion Square, told reporters that taking their panel series furniture as an example, the surface uses a 360-degree painting process. After three paintings, it not only looks more upscale, but also ensures perfect edge sealing. Reduce the formaldehyde emission of the board. However, the cottage factory usually adopts melamine board on the surface, which can be formed in one time, but the edge treatment is not delicate enough, which can easily release formaldehyde in the board for a long time. â—Ž Tip: good edge sealing should be tight Edge quality greatly affects the quality of furniture. The first is the advantages and disadvantages of the edge banding material, and the second is to pay attention to whether the edge banding is uneven or warped. Good edge banding should fit tightly with the whole plate. Generally, high-end panel furniture is made of solid wood veneer, and mid-range is paper veneer. The price of one-time molding and the surface of the plastic veneer is lower. C good hardware accessories account for 20% of the total cost Hardware is also an important part of the cost of sheet furniture. Mao Shengli, manager of comfortable furniture at Oriental Plaza, revealed that good sheet furniture and hardware accessories account for about 20% of the total cost. Taking the bookcase as an example, the cost of an imported guide rail is more than 20 yuan, and the inferior one can be bought for only a few dollars. The bookcase purchased by the owner Xiaoqing obviously uses poor quality hardware. â—Ž Tips: Imported hardware has a foreign language logo The hardware connector is the most intuitive quality standard. Good hardware should switch freely, without noise, and the surface coating is not peeled off. The hardware of high-end panel furniture is imported, and the foreign language logo can be found on it. Because it can be disassembled and assembled at will is the biggest advantage of panel furniture. Metal parts are required to be dexterous, smooth, and the surface is electroplated, without rust, burrs, etc., and the precision of the matching parts is high. The plastic parts must be beautiful in appearance, and the parts to be stressed must have strength and elasticity, and cannot be too thin. The opening type connecting piece needs to rotate flexibly, so that the furniture will have no friction sound during opening and using. Reporter observation There are not many well-known brand furniture online How to buy better quality furniture through online shopping? The easiest way is to pick a big brand and refer to the comments and comments of other buyers. An industry source told reporters that there are currently few first-line brands selling furniture online. Many flagship stores in malls are actually furniture trading companies rather than manufacturers themselves. Qumei Furniture can be regarded as a model of online sales in the furniture industry. However, only one series of Qumei's seven or eight series is on the Internet. Low-priced products are popular, and high-end products are cold, which is also a problem encountered by furniture B2C. However, since it is cheaper to open an online store than a brick-and-mortar store, for young people who like online shopping and are generally economically capable, buying furniture online is also a good choice, but they need to have a pair of "eyes". Shop Tips Chai Na, furniture manager of Foshan Fashion Square: 1. In addition to looking at the overall renderings, you also have to look at the product details. If there is no detail picture on the product details page, you can provide the seller with real shot details. 2. Ask the seller for a copy of the test report or an electronic version. Once there is a quality problem, it is convenient to protect the rights.
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Online shopping furniture request test report to protect rights