Since the beginning of this year, due to the dual role of deep regulation of the real estate market and bank interest rate hikes, the Shenzhen property market has been in a downturn. According to common sense, as the downstream industry of the property market, home furnishing is bound to be jointly affected. However, it is not. During the "May 1st" long holiday period, the Shenzhen home furnishing retail market not only wasn't affected in any way, but the overall blowout market appeared. The flow of people and transactions in major home furnishing stores reached their peaks in the past three years. Experts believe that the reason for supporting the Shenzhen furniture retail market to "float against the market" is that Shenzhen owners have reached an outbreak of centralized replacement of furniture. Therefore, even under the overall sluggish property market, the Shenzhen furniture retail market can still maintain a steady and rising development trend. Phenomenon: The property market is cold, but the furniture market is ignited According to the development trajectory of the Shenzhen property market this year, operators in the Shenzhen furniture retail industry have to make a sweat. A few years ago, operators of multiple furniture stores predicted that this year's home retail market may be as full of uncertainties as in 2008. However, the unexpectedly hot market for the "May 1" small holiday made Shenzhen furniture retail operators have to change their original views. Most stores said after taking stock of the "May Day" sales market, the market was much better than expected, and a few stores also said that "traffic and sales reached a peak in the past three years." Judging from the performance of each store, the flow of people from Fubon Hongshuwan International Furniture has increased by 3 times compared with the usual weekend, and the sales volume has increased by 5 times compared with 2010; the two major stores in Europe, Mercure and Lixingjia are sold every day. The amount reached 2 million yuan, and the total sales in three days reached more than 6 million yuan; Jinhaima Home Furnishing's three stores in Shenzhen welcomed a total of nearly 50,000 visitors; the sales of Leanju's six branches showed a linear upward trend, with welcoming customers reaching 100,000; The daily passenger flow of Xiangjiang Home Mall in the European city reached tens of thousands of people, and the sales during the entire small and long holiday period reached more than 30 million yuan; the customer flow of each store in the home for over a hundred years exceeded 60,000 people, creating 50 million yuan in sales. Various signs show that even in the case of a sluggish property market, this year's "May 1" furniture retail market still achieved good business performance. So, what is supporting the steady growth of the Shenzhen furniture retail market? When the reporter visited a large furniture store in Phuket, he got an analysis report of his customer source during the "May Day". From this, the reporter discovered some mysteries. From this statistical report, the reporter saw that the furniture mall sold more than 300 orders during the "May Day" period. Compared with malls with less than 100 counters, each counter has an average of three orders. According to a person in charge of the mall, this was achieved when a large number of reduced advertisements were used for low-key promotions, which was basically the same as the same period last year, but overall in the first half of the year was much better than last year. This statistical report also quantitatively analyzes the sources of these customers. Overall, less than 10% of the owners of new house renovations, more than 90% of the customers are mainly from residents in the neighborhood of Phuket and other areas in Shenzhen. Among them, 32 orders from Zhonghai Yicui, 17 orders from Lihu Garden, 10 orders from Shangpin Yayuan, 6 orders from Huayuan, 5 orders from Yinyuesheng, Yinyuesheng and Yuling Garden, others such as Bantian Jinzhou Carrie Longwei Garden, Dafen Village, Da Century Garden, Hualong New Village, Dragon Ball Garden, Manchester City and so on each have 4 orders. In addition to these surrounding real estate and residential areas, customers from different areas such as Shenzhen Luohu, Futian, Longgang, Nanshan, as well as from Dongguan, Huizhou, and Hong Kong are not rare. Judging from these sources, most customers live in buildings older than 10 years, and it is time to renovate and replace new furniture. Professional analysis believes that the most active period of the Shenzhen real estate market was at the end of the last century and the beginning of this century. These real estates have been more than 10 years old today, and basically have reached a time when they need to be improved and replaced. The demand for furniture from these people is huge, and will become the main customer source for the Shenzhen furniture retail market in recent years. Essential: Improved demand will become the mainstream consumer in the furniture retail market "Although I have some spare money in my hand, it is far from enough to buy an 80-square-meter house in the city. I can't afford to buy it anymore. I simply use the money to improve my life, buy a car, add new furniture, Go out to travel. "Mr. Zhang, the citizen, expressed the voice of most people. Not long ago, some survey reports showed that 90% of people who intend to buy a house have dismissed the idea of ​​buying a house for the current real estate market. For those citizens who have spare money, using spare money to improve their lives, renovate old houses and add new furniture has become the choice of most owners. The reporter learned from some furniture stores that there have been major changes in the furniture retail market in recent years. The turnover of each order has obviously decreased. In the past, it was 2-3 million yuan per order, but now it is mostly within 5,000 yuan. This phenomenon just means that there are fewer new houses and the demand for improved furniture is becoming stronger. For a new house, because of the need to purchase a full set of furniture, the one-time purchase is much larger. As for the demand for improved models, residents only replace some outdated and worn furniture, so the one-time purchase is relatively much smaller. Although the purchase quantity per order is smaller, the singular number is relatively larger. Overall, the demand for improvement is still a huge consumer market. Tan Guangbiao, a veteran of the furniture retail industry, believes that from the overall view of the Shenzhen home furnishing retail market in recent years, the purchase demand for new houses only accounts for about 10% of the entire furniture consumer market, and the consumption of furniture in new houses is relatively concentrated, and the relative cycle is very short. Therefore, the furniture store should be up to date, and should not be led by real estate all the time, but should see the demand for improved furniture with broader development potential. Only by seeing this, the Shenzhen furniture retail market will not be negatively affected by the real estate market and will go further and more stable. Wall Cladding,Architectural Wall Panels,Tunnel Cladding,Architectural Cladding Panels Jiangmen Feifan Industrial Co.,Ltd , https://www.cementboard.net
The furniture market enters the era of "changing" and improved demand becomes the mainstream