★ Nearly 40% of the survey participants feel that "the discount is not affordable" ★ 32% of the survey participants are tired of the existing preferential model ★ One-third of the respondents do not trust the preferential information May is the peak season for the home furnishing market. Although the May Day holiday has been shortened to three days, most home furnishing stores have extended discounts throughout May. In the early summer home furnishing discounts, are consumers able to go shopping cheaply, or are they already alert and tired of various promotions in the home furnishing market? And is the promotion a means by which businesses and consumers can get benefits and benefits, or is it just a "bending" around the business and consumers? In this regard, the Beijing Youth Daily "Guangsha Times" launched a questionnaire survey to see what consumers are looking for, looking for, and worrying about during the May promotion. 40% of the survey participants participated in the May discount Nearly 40% of the survey participants think "the discount is not affordable" Offers are not affordable According to the survey, more than 40% of the survey participants have already purchased discounted products in the May discount season, and they believe that they have really benefited, which accounts for the largest proportion of respondents. And 38% of the respondents also worried that the so-called discounts will not bring benefits to themselves. Although they pay attention to various discount information, they have never let themselves be tempted. In the next discounts, they will maintain a wait-and-see attitude or No more attention. The two diametrically opposed attitudes are evenly matched. Although the number of respondents who are positive about the preference prevails, there are also a large number of respondents who hold a negative attitude towards them. In addition, 14% of the respondents said that they did not pay attention to the preferential activities in the home market. The so-called "buy not sold fines". This part of the respondents believe that the discount is just a gimmick for merchants ’promotion, and they cannot get it from it. Really affordable. 42% of the survey participants believe that the preferential price is the real price 32% of survey participants are tired of existing discount models Offers are considered to be true Although most consumers will go shopping in May discounts, the frequent discounts in the home market have already caused consumers to feel a certain degree of fatigue. 42% of the survey participants expressed their dissatisfaction with the original high price of household goods, and believed that the price after the discount was the actual price. The so-called "concession month" is nothing more than the "original price month", which weakened the significance of the discount. In addition, more consumers still suspect that merchants are raising commodity prices for promotion. 32% of the survey participants believe that they are already tired of the existing preferential activities. If businesses want to impress consumers more, they should come up with more ways and benefits. Only 5% of the survey participants think that the home discount in May can really benefit consumers. Those who did not participate in the survey indicated that they did not care about the preferential activities in the home market. 30% of respondents are worried about the quality of preferential products One-third of respondents do not trust preferential information False promotion makes people happy Home discounts are a good thing to say, but many promotional promotions that change tastes make consumers worry that cheap prices may be accompanied by more hidden concerns. 28% of the survey participants are worried about the false information of the preferential information, such as the temporary change of the guarantor of the preferential activity, or the participation in the discount requires many unspecified conditions and restrictions in the advertisement, which makes consumers happy and brings more Complained. Although the discount is based on the original intention of benefiting consumers, merchants still need to maintain an honest attitude, and should not set up layers in the middle of the discount, check the cards and set the discount to make the discount very small. In addition, the hidden worries of quality also trouble consumers. "Why reduce the price" is the concern of more consumers when buying preferential products, worrying that the discount is a kind of remnant treatment. In "How to treat the problem of after-sales of goods during the discount period", the attitude of the survey participants further confirmed this view. Nearly half of the survey respondents worried that the discounted products were sold at a low price because of quality problems, but as a consumer Don't know. The quality of household goods is more concerned by consumers, regardless of the performance or environmental protection, because they are closely related to life, they are more valued by consumers. Home improvement furniture offers more than 40% attention Building materials preferential attention nearly 20% Hope that home improvement furniture is cheaper Which kind of home furnishing discount is most concerned? Home improvement and furniture became the protagonists. 21% of the survey participants each said that they would pay more attention to the field of home improvement and furniture in all categories of household goods discounts. These two items were originally the focus of attention in the home furnishing market, and will naturally not be missed by consumers in the offers. The respondents believe that home improvement and furniture have the largest base price and the most cost. Therefore, the benefits that can be obtained at the time of discount are the most generous, which is one of the reasons why they have received much attention in the discount. In addition, the interest in building materials offers reached 19%, for reasons similar to those for furniture and home improvement. In addition, the proportion of paying attention to the kitchen cabinet discount is 15%, and sanitary ware is 13%. The discounts on hardware, bedding and home accessories receive less attention, accounting for only 4%. "Focus on but not buy" more than half Don't care about 30% of online shopping discounts Online shopping is still awkward Promotional price reduction is the biggest gimmick for attracting consumers, but if the discount is also reduced, the price is also reduced, but still not favored by consumers? Home online shopping is still in such an awkward position. More than 50% of the survey participants said that although they paid attention to the preferential activities of home online shopping, they did not buy it. Among them, the lack of a shopping experience, concerns about transportation risks, styles, and transaction security issues recently raised by the media many times have become consumers' primary concerns. Participants who followed and bought and those who did not follow accounted for 17% and 28%, respectively. This is not a welcome number for home online shopping. In "Are you concerned about the promotional offers of the home market", no matter what attitude the survey participants hold, but at least no survey participants said that "there is no concern about home offers", but home online shopping has suffered from such a dilemma and does not care The preference of home online shopping, or the proportion of survey respondents who do not care about home online shopping exceeds the proportion of survey respondents of online shopping for home products. Among them, in addition to factors such as age and consumption habits, there is also a skepticism about home online shopping, which makes Home shopping is still not acceptable to most consumers. Favorite direct discount Hate the full dollar rebate Hate discounts Consumers are always happy when they are buying household goods. The gimmicks of preferential activities aside, the benefits are the most important for consumers. The so-called visible benefits are good benefits. Therefore, more than 80% of the survey participants voted "the most favorite form of discount" for direct discounts. This direct discount method is popular in any field because the price benefits are the most obvious. The most objectionable way to promote the survey is to reduce the price or return the coupon with a certain amount of money. This kind of promotion method makes consumers feel that they are tied up for shopping, and they must always calculate how much money they spend and enough discount prices. As the returned voucher seems to be "stuck", it is necessary to remember to spend the returned voucher all the time, and it does not matter the many restrictions on the use of the returned voucher. In addition, lottery draws, one-yuan panic buying, and limited time panic buying are all promotional methods that are disgusted by the survey participants. 21% of survey participants worry about discounts on discounted after-sales services 11% of the survey participants insisted on protecting their rights Stronger awareness of preferential rights protection Those who did not participate in the survey indicated that they would not consider the quality of the product because they bought a discounted product because of the low price. What is confirmed is that most of the investigators are worried about the quality of the discounted product. However, the survey participants also worried that after the sale of goods, the after-sales service was also discounted. For example, whether there are delays in the after-sales installation of kitchen and bathroom and building materials during the preferential period or inactive maintenance, the delivery efficiency of furniture commodities, the quality and materials of home improvement, etc. Merchants should strive to improve their integrity and dispel the concerns of consumers that they are discounted at the same time. Pvc Vinyl Flooring,Sheet Vinyl Flooring,Vinyl Flooring Rolls,Directional Pvc Flooring JIANGSU HUAJING FLOOR TECHNOLOGY CO.,LTD , https://www.huajing-floor.com
More than 40% of the respondents believe that the promotional price is the real price