Panel furniture encounters low tide, redesign, play customization, find business outlets

At the 2011 China Panel Furniture Development Forum held recently, some experts said that the current domestic panel furniture market has been shrinking. Under the rising cost and the weak profit of the enterprise, the panel furniture has really encountered an embarrassment of survival?

Panel furniture encounters low tide, redesign, play customization, find business outlets

A reporter survey found that the demand for panel furniture in the Beijing furniture market is still strong, and sales are also an important contribution to furniture sales performance, and panel furniture consumers are also the main force in the furniture passenger flow.

When panel furniture meets low tide, redesign and play custom-made panel furniture to find out the diluting profits of road panel furniture. Many companies start to find new profit growth points, but panel furniture is still the first choice for ordinary consumers.

Some panel furniture companies are "forced" to transform

In the 51 May holiday that just passed, the sales of panel furniture in individual stores rose even higher than the overall sales growth rate, which does not seem to confirm the "shrinking" remarks.

However, the indisputable fact is that the extremely low profit margins have put panel furniture companies under tremendous market pressure. Wen Shiquan, president of Yifeng Furniture, said that the net profit of panel furniture is only 7% to 8%. The principle of maximizing profits has also driven manufacturers to "change their flags and change their flags." Yin Yuxin, deputy general manager of Dongfang Jiayuan, said that from the Guangdong exhibition in March, many Cantonese-style panel furniture have been reduced in production, or toward solid wood furniture and soft furniture. Transformation.

Although the profit of panel furniture is thinning, it is still the mainstream consumer in the market.

The outlook is still optimistic about the industry

The rising cost of raw materials, labor, logistics and transportation, and the high rents of stores, etc. have put heavy pressure on panel furniture companies. However, insiders still expressed optimism and expectation for the future development of the panel furniture industry.

Wen Shiquan believes that the rigid demand of the property market is still strong, and consumers of affordable housing such as small-sized commercial houses and affordable housing still mostly choose panel furniture products. The production equipment and design styles of domestic panel furniture are not inferior to those in Europe and the United States, but the management should be more elaborate. Zhu Guangyu, deputy general manager of Peugeot Furniture, also said that panel furniture is equivalent to mass consumer goods in the furniture industry. Although the profit margin is low, its share is the mainstream of the market. Faced with strong market demand, enterprises should increase product selling points with a view to adding new profit items.

Zeng Zhenyu, president of Hong Kong Shengjia International Chain, believes that panel furniture represents the mainstream direction of the industry. Resources are becoming scarcer, and solid wood is becoming scarcer. Therefore, panel furniture using wood-based panels has adapted to the trend of the times and solved the contradiction between the scarcity of wood and the strong demand of consumers. Infinite. "

Metal Composite Panel

Composite Metal Panel,B Plus Acp,Acp For Facade,Aluminum Corrugated Panel

zhejiang kangzhan new materials co.,ltd , https://www.mcbondacp.com